Our Marketing Team

Aletia Martin

Aletia Martin, Founder & CEO

In January 2022, Aletia Martin took the biggest leap of her career when she put her wealth of experience to work and started her own small business digital marketing firm. In less than a year, she leveraged her years of experience and business relationships to grow from zero clients to over a dozen, and she’s just getting started.

Aletia started her entrepreneurship journey by pursuing a degree in business administration from the University of Louisiana at Lafayette, previously known as USL. After the birth of her son, she moved to Atlanta in 1994. Early in her career, Aletia held various positions ranging from the office manager to the auditor, to the property manager. Each of these positions played a pivotal role in giving her the foundation and experience she needed to work with both large corporations and small businesses.

In 2008, she and her family relocated to Virginia where she truly found her passion for marketing. Her tenure at R2R Associates as the director of member services, followed by her time with the Daily Press as a multimedia account executive, showed her how rewarding it could be to help clients achieve their business goals.

In 2012, she brought her talents to GovEvents, a government events portal and boutique business-to-government marketing company. Aletia started as the program manager, and over her nine-year tenure, she grew into the role of marketing manager before finally becoming the Director of Marketing. During that time, revenue increased from $250,000 to over $1,000,000 annually.

Now, Aletia and her team offer service-based businesses and e-commerce start-ups numerous digital marketing services and products that help them connect with their clients in meaningful ways. Aletia is passionate about marketing, but it’s the ability to help other people succeed that really lights a fire in her eyes. She credits this passion with the incredible success her business has seen early on.

Originally from south Louisiana, Aletia will always be a Cajun at heart, hence the fleur de lis in her branding. Currently, she lives north of Atlanta with her husband of 22 years, daughter, and three dogs. When she’s not working, or hanging with her family, you can usually find her practicing yoga or relaxing with a glass of wine.

Gavin Finch, Content Creator & SEO Expert

My name is Gavin Finch, and I’m a marketing professional with nearly 5 years of professional writing experience.

In college, I studied English with a focus on professional writing. Since then, I’ve filled a variety of marketing and corporate communications roles including technical writer, assistant project manager, copywriter, content writer, and ghostwriter to name a few. Over the course of my career, my work has been directly responsible for generating nearly $500,000 and indirectly responsible for much more through email marketing, SEO content, social media, proposals, and copywriting.

In my free time, I enjoy training Brazilian jiu-jitsu, spending time with my beautiful wife, and writing content that helps gifted young people live better, more effective lives. I’m thrilled to bring my experience to ABM Marketing and help your business grow into what you’ve always dreamed of it being!

Amanda Metzgr, Social Media Manager

Amanda is a writer and marketer based in Upstate New York and finds fulfillment in using visual elements and the written word to tell stories that resonate across social media and builds community around a brand. Amanda has spent nearly a decade in digital marketing, assisting businesses to grow their social media engagement across multiple platforms so they can effectively connect with their customers. Having led the marketing efforts of the Lake George Regional Chamber of Commerce and Convention and Visitors Bureau, she has experience assisting a diverse range of businesses and is looking forward to helping you.

Amanda earned her Bachelor of Arts in journalism from the University at Albany.  Before working in marketing, she was an award-winning journalist, having received several Associated Press awards and the New York State Federation of Lake Associations Media Award for her coverage of Lake George. She is passionate about faith, family, community, and the conservation and preservation of history and the natural world. When not working, Amanda enjoys getting out on or near the water, being in the woods, reading, writing, and playing the violin.

Heidi Capitanio, Program Manager

Hi! My name is Heidi Capitanio. I'm a lifelong resident of upstate New York and have enjoyed being a stay-at-home mom with my children. My husband and I have been married for eight years. Having worked for several small digital marketing companies, I'm excited to bring my knowledge and skills to the ABM Marketing team. I, along with Aletia, am looking forward to working with you and helping your business thrive.


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