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Brand Development & Strategy

Your brand is your company’s most valuable asset making. Your brand's development should be carefully thought out and looked at from many angles. 

At ABM Marketing, we believe that every successful business is built on the foundation of a solid brand. 

Whether your business is big or small, no matter what industry you’re in, establishing your brand tells your consumers what they can expect from your products and services. 

The Process 

Developing a brand strategy can be one of the most challenging steps in the marketing plan process. It’s often the element that causes most businesses the biggest challenge, but it’s a vital step in creating the company identity. 

Building Relationships

When it comes to communicating, connecting, and building relationships with your customers, there’s nothing more important than branding. Your brand significantly impacts how the public perceives your business, so its importance should not be underestimated. 

The Strategy 

Your brand strategy should identify your business’s three core components; then, it can be used as a blueprint for developing your marketing strategy and tactics. 


Three Core Components 

        Purpose: Your business must have a functional and intentional purpose. Consistency: A business must have consistency to survive. Emotional Impact: Emotion is what helps customers connect with your brand. 


Four Core Components 

Your brand identity should be repeatedly communicated in multiple ways with frequency and consistency throughout the life of your business. To begin the development of your brand’s strategy, it is essential that you have an understanding of these four marketing components: 

Primary Target 

Who is your client? Identifying who your primary target is from the beginning can be the difference between success and failure. 


A strong brand identity is built in part on a competitive position. Knowing your competition and how you stand out is essential in your brand strategy. 

Unique Selling Proposition 

We work closely with you to identify and analyze what makes your brand unique and then build a campaign around it. 

Product/Service Mix 

We pinpoint the fundamental truths at your brand’s core and then identify your position in the scheme of things. The Numbers Don’t Lie Branding is one of the most important aspects of any business. Statistics show that companies that effectively focus on their brand can better differentiate themselves from the competition and have a more loyal consumer base and ROI. 

        88% Revenue Increase 

        95% Return Users

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