For most, social media is a significant part of our daily lives. Studies reveal that Americans spend more than 4 hours daily on social media networks. Due to the impact social media has on traditional marketing, it is essential that you get on board with these resources.
Besides increasing brand awareness and offering a new platform to cultivate personal relationships with your customers, social media platforms provide the perfect stage to test new ideas, products, and innovations and a precise method for targeting your ideal customer.
Posting interesting and informative content on Facebook, Instagram, Google Business, LinkedIn, and other social media platforms will keep your audience engaged and maintain top-of-mind awareness (TOMA).
While we use a scheduling program for posting content, we take the time to fine-tune each post for the unique platform to ensure we cultivate personal relationships between you and your prospects.
No need to spend hours planning your content and crafting the perfect posts. We’ll do it all for you. Our team will create and post engaging content that builds relationships and more.
Are you looking for a better way to connect with your desired audience? Connecting your brand and website through social media will help to build awareness of your services or products and attract new customers.
Develop Brand Awareness (Followers)
Grow your followers on social networking sites to generate word of mouth and referrals. Our social media marketing services will increase relevant follower prospects for your business and match your typical customers' demographics, interests, and behaviors.
Build Relationships (Engagement)
Social media is an effective way to reinforce a connection with your audience. Engagement translates into an increased frequency of related posts and updates. The more your audience engages, the stronger the relationship between the customer and the brand becomes.
Increasing Website Exposure (Traffic & Conversions)
Increasing your website traffic will increase leads and sales. This is why we recommend pairing a social media package with paid ads where we can send targeted high-traffic volume to your website. A retargeting option can also be added for converting more recent visitors to your site, meaning less time spent chasing them after they are first introduced to your brand.
Savvy social media marketing can be the difference between a thriving business and one that struggles. A well-rounded social media presence as part of your overall marketing strategy can be the difference between a flourishing business and one that fails.
Let’s look at some of these statistics:
Social media is much more than publishing posts or creating ads. It needs to be fresh, targeted, engaging, and personalized from start to finish — not just when your audiences interact with you.
Another way social media can prove helpful to your digital marketing plan is in how it allows you to monitor mentions of your site or brand and engage in conversation with consumers on social platforms. Remember that social networking is a two-way street. It’s not only the social network sites that make you socialize; you must engage with them too.
Your company and your brand will be more successful if you show social media users that they can contact you through social networks in addition to email or phone calls.
FACEBOOK: With over 2 billion monthly active users, you are guaranteed to reach your desired audience through Facebook. Use the leading social media platform to grow your business.
INSTAGRAM: A picture may be worth a thousand words, but sometimes it takes multiple posts to get your message across. An engaging social media platform with over 60% of users can help you reach your customers today.
YOUTUBE: If content is king, then video is queen. Add to the fact that Google owns YouTube; having a well-optimized YouTube channel will help your overall digital footprint and organic SEO ranking.
LINKEDIN: Reach 500 million professionals through one of the most popular social media platforms for business owners (most of whom are college-educated and over 25 years old).
Develop A Social Media Strategy That Is Specific to Your Business
During the onboarding process, we will complete a competitive analysis, develop a buyer’s persona, and define an effective content strategy. This will include advertising strategies and funnels for your social campaigns to show you the roadmap to success.
Develop Engaging Content Calendars and Posts
Once you agree on the social media strategy we develop, we will start execution. We will create social media posts that are unique to your brand. This content will be prepared in a monthly content calendar for quality assurance, and you will have an opportunity to review and approve all posts before they go live.
Growth Optimization and Daily Maintenance
Our team will monitor all social media activity -- comments, messages, and reviews -- and aim to respond within 24 business hours. We’ll also use organic tactics like hashtags, following, etc., to grow your social media channels.
Reporting And Communication
Our team is always there when you need us. Choose from weekly, biweekly, or monthly meetings to discuss your account. You will also receive monthly social media reports, analyses, and recommendations.
ABM Marketing specializes in building and managing social campaigns that create a solid online presence for our clients. There is a method to execute this successfully; if done wrong, it can negatively impact your business.
We are always updating our knowledge base as technology is constantly changing. We know how overwhelming the whole idea of digital marketing can be and how time-consuming it is to build a social base.
Stop worrying about social media marketing, and contact us today.
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