How ABM Marketing Optimizes Our Clients’ Ads Pt 2

Last time, we showed you how we optimize our clients’ ads by starting with ad copy. But ad copy isn’t the only part of a great ad. In fact, it’s only one of three ingredients that create an ad that displays to the right people at the right time and makes the ad effective.

The second ingredient is keyword research based in a solid understanding of what consumers are searching Google for.

Identifying the right PPC keywords

Once we determined the copy that we knew spoke to our ideal customer profile, we scoured the web to find the keywords that would put our new ads in front of the right people at the right time…without breaking the bank. 

While we knew the client would spend what he needed to in order to drive revenue, we’re committed to being cost-effective and productive at every turn. After all, revenue doesn’t mean much if it doesn’t translate to profit and a high ROI. 

To find the right keywords, we underwent a rigorous search process, pulling keyword lists, comparing their search volume to their cost per click, and hand-picking the words that would drive results in the most economic fashion.

After putting ourselves to the task, we found a selection of keywords that has outperformed a large sample of ads from other brands in this highly competitive niche.

Designing visual ads that stick out

Finally, we turned our attention to the images on our ads. While we believe in the power of words at ABM Marketing, we also understand that powerful images are the main ingredient in winning ads, especially in this brand’s niche. 

In order to stand out, we needed pictures that exuded confidence, elegance, and distinction. We understood that this was central to the brand’s identity, so we worked with our client to identify a combination of proprietary photos and purchased images that would tell a story of setting oneself apart from the masses. While this may seem airy, we identified early on that this is the core desire of this niche’s ICP. 

As you can see from the results, creating this kind of story worked. When combined with our other considerations, it created an ad campaign that wasn’t only optimized but also significantly effective at converting new customers for our client.


We can’t promise a 100% optimization unicorn to all our clients, but we can promise to review your current Google ads with the fine-tooth comb and rigorous content development process that our clients know us for.

If you’re ready to unlock your brand’s true potential, craft messages that reach the right people at the right time, and invite your audience into the experience you created your product to provide, then let us know today. 

We would love to schedule a 30-minute consultation call with you and discover everything your brand has to offer. Click here to take the first step in transforming your business today!

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