Marketing updates and industry insights

Tools, Tips & Hacks

Navigating SEO in 2024: Mid-Year Trends and Strategies

Explore the key SEO trends currently shaping the digital landscape as we approach mid-year. Learn how Google's Search Generative Engine, enhanced content strategies, and evolving SEO standards can impact your digital marketing efforts.
Marketing Trends

Leveraging AI in Digital Marketing

In the rapidly evolving digital landscape, artificial intelligence (AI) tools like ChatGPT have emerged as game-changers for business owners looking to enhance their digital marketing strategies.
Business to Business

How Does Knowing Your Customers Drive Marketing Success

Understanding your customers is not just a part of marketing success; it's the very foundation on which successful strategies are built. But how exactly does deep customer knowledge translate into marketing triumphs?
Business to Business

Unlocking the Power of Your Google Business Listing

In the digital era, where online presence is intertwined with business success, an optimized Google Business listing emerges as a pivotal tool for enhancing visibility and engaging with customers.
Tools, Tips & Hacks

Videos: Elevate Your Brand’s Visual Presence

In the realm of digital marketing, visuals aren't limited to just photographs. Videos have surged as a dominant medium, offering dynamic storytelling that engages viewers in ways that static images cannot.
Tools, Tips & Hacks

Photos: Elevate Your Brand’s Visual Presence

Today, we live in a world where powerful cameras are just a pocket-reach away. Your smartphone isn't just for calls or social media.
Business to Business

Five Digital Marketing Tactics to Invest In

Digital marketing is a powerful way to supercharge your brand and reach more prospects. But there are so many marketing tactics you can choose from.
Marketing Trends

Transforming How Your Business Attracts Customers

Businesses of all kinds rely on marketing. It defines what people think of your company, how much revenue you generate when you announce a sale, and how many people know your business exists. 
In the Spotlight

The Journey of Aletia Martin: From Passion to Entrepreneurship

In January 2022, Aletia Martin embarked on the most significant adventure of her life. With a deep well of experience and a vast network of business relationships, she founded ABM Marketing.
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