Content & Email Marketing

The Right Words Can Make All the Difference

Email marketing is a direct channel to your audience in which you can share content about your company and offer promotions and discounts. It remains one of the most effective ways of staying in front of your clients and prospects. It is also an inexpensive way to advertise your company and its products and/or services compared to many other types of marketing.

With email marketing, the people on your list want to be there, they signed up, and they know that they can remove themselves at any time without a hassle. With this type of system, people are more likely to trust you and offer you their email address in the first place.

Email marketing helps businesses develop and maintain a relationship with customers over time, which builds customer loyalty. If done correctly, these efforts will result in the ultimate goal of increased sales. Just remember, you have got to be strategic with your methods.

As with most marketing methods, prospects need to be nurtured along the sales journey. Just because someone signs up for your emails doesn’t mean they will immediately become a customer. We’ve all been annoyed at one time or another by email spam. Abusing your email list can be harmful to your brand in many ways.

Effective email marketing doesn’t mean being focused on making a sale every time you reach out to your contacts. It’s more about staying in touch, building relationships, and occasionally offering individual customers special deals on merchandise and/or services. Another benefit of email marketing is the level of control. Through list segmentation, you can control exactly who sees an email based on their lead status, demographics, location, or any other data.