Key Players

Our mission is to foster meaningful partnerships and grow businesses.

Aletia Martin

Aletia Martin

Founder & CEO

In January 2022, Aletia Martin took the biggest leap of her career when she put her wealth of experience to work and started her own small business digital marketing firm. In less than a year, she leveraged her years of experience and business relationships to grow from zero clients to over a dozen, and she’s just getting started.

Aletia started her entrepreneurship journey by pursuing a degree in business administration from the University of Louisiana at Lafayette, previously known as USL. After the birth of her son, she moved to Atlanta in 1994. Early in her career, Aletia held various positions ranging from the office manager to the auditor, to the property manager. Each of these positions played a pivotal role in giving her the foundation and experience she needed to work with both large corporations and small businesses.

In 2008, she and her family relocated to Virginia where she truly found her passion for marketing. Her tenure at R2R Associates as the director of member services, followed by her time with the Daily Press as a multimedia account executive, showed her how rewarding it could be to help clients achieve their business goals.

In 2012, she brought her talents to GovEvents, a government events portal and boutique business-to-government marketing company. Aletia started as the program manager, and over her nine-year tenure, she grew into the role of marketing manager before finally becoming the Director of Marketing. During that time, revenue increased from $250,000 to over $1,000,000 annually.

Now, Aletia and her team offer service-based businesses and e-commerce start-ups numerous digital marketing services and products that help them connect with their clients in meaningful ways. Aletia is passionate about marketing, but it’s the ability to help other people succeed that really lights a fire in her eyes. She credits this passion with the incredible success her business has seen early on.

Originally from south Louisiana, Aletia will always be a Cajun at heart, hence the fleur-de-lis in her branding. Currently, she lives north of Atlanta with her husband of 24 years, daughter, and two dogs. When she’s not working, or hanging with her family and friends, you can usually find her practicing yoga or relaxing with a glass of wine.

Chris Martin

Chris Martin

Chief Operating Officer

Hey, I'm Chris Martin, and I'm super excited about my latest adventure as the Chief Operating Officer at ABM Marketing. Moving from the hospitality world to the buzzing field of marketing is a big leap for me. It's a whole new ballgame, but I'm ready to bring everything I've learned from my past experiences to the table.

I've got a Bachelor's in Fine Arts and Graphic Design, which means I'm not just about the business side of things. I love mixing creativity with strategy. It's like seeing the world through different lenses – everything's more vibrant and full of possibilities.

Before diving into this new role, I was the Vice President of Operations with an Atlanta based Hotel Management Company. Working there was all about collaboration and getting hands-on with the executive team and the folks on the ground. We did some amazing stuff together, and I'm proud of how we drove the company forward.

My journey through the hospitality industry has been quite a ride. I've been a Regional Director of Operations at a Myrtle Beach hotel, dished out advice as a consultant in Richmond, VA, took three hotels from groundbreaking to grand opening, and picked up some shiny awards along the way. Being named General Manager of the Year, earning a Gold Hotel Award from Choice, and snagging the Marriott Courtyard Silver Circle Award were definitely highlights!

Stepping into my role at ABM Marketing, I'm all geared up to tackle new challenges and explore uncharted territories. Having received certification in Google Analytics and Google Ads, I believe my blend of creativity and operational know-how will help us navigate through the ever-evolving landscape of digital marketing. I can't wait to see what we can achieve together! 

Gavin Finch

Gavin Finch

Content Creator & SEO Expert

My name is Gavin Finch, and I’m a marketing professional with nearly 5 years of professional writing experience.

In college, I studied English with a focus on professional writing. Since then, I’ve filled a variety of marketing and corporate communications roles including technical writer, assistant project manager, copywriter, content writer, and ghostwriter to name a few. Over the course of my career, my work has been directly responsible for generating nearly $500,000 and indirectly responsible for much more through email marketing, SEO content, social media, proposals, and copywriting.

In my free time, I enjoy training Brazilian jiu-jitsu, spending time with my beautiful wife, and writing content that helps gifted young people live better, more effective lives. I’m thrilled to bring my experience to ABM Marketing and help your business grow into what you’ve always dreamed of it being!

Amanda Metzgr

Amanda Metzgr

Digital Strategist & Designer

I'm Amanda Metzger, and I'm thrilled to be your go-to Digital Strategist & Designer at ABM Marketing. Operating out of Upstate New York, I've found my calling in blending eye-catching visuals and compelling words to craft stories that not only resonate across various social media platforms but also foster a sense of community around a brand.

For nearly a decade, I've been deeply immersed in the world of digital marketing, helping businesses amplify their social media presence and connect meaningfully with their audiences across multiple channels. My journey has been diverse, highlighted by my role in leading the marketing initiatives for the Lake George Regional Chamber of Commerce and Convention and Visitors Bureau. There, I honed my skills in assisting a wide array of businesses, and now, I'm eager to bring that expertise to you.

I'm a proud alumna of the University at Albany, where I earned my Bachelor of Arts in Journalism. Before diving into marketing, I cut my teeth in the world of journalism, where I was honored with several Associated Press awards and the New York State Federation of Lake Associations Media Award for my coverage of Lake George.

My passions extend beyond work. They include a strong devotion to faith, family, and community, as well as a deep commitment to conserving and preserving our rich history and the natural world. When I'm not crafting the next big social media campaign, you'll likely find me by the water or lost in the woods, engrossed in a good book, scribbling away in my journal, or playing a tune on my violin.

Benjamin Brougham

Benjamin Brougham

WEb Developer

Hello! I’m Ben, and my journey into the digital world kicked off from an early age, driven by an avid interest in gaming. This led me down a path of exploration in coding and website development during my high school years at York River Academy in Yorktown, Virginia. It was at this innovative charter school where my education intertwined core academics with a deep dive into computer technology and web design, laying a foundational stone for my digital skills.

After high school, I pursued a degree in Website Design and Development from Georgia Northwest Technical College. This formal education wasn’t just about acquiring knowledge; it was about honing my practical skills and preparing me for a future in the digital space.

Though I briefly ventured into the retail sector, my true calling in web development was undeniable. I soon found my professional home with the ABM Marketing team, where I've had the pleasure of applying my expertise across leading web development platforms such as Webflow, Wix, and Squarespace.

I specialize in designing and developing stunning, high-performance websites that elevate businesses. My expertise is not limited to crafting new digital presences; I'm also proficient in revitalizing existing websites. From enhancing user experience to troubleshooting technical issues and improving SEO, my focus is on elevating a good website to greatness.

If you're on the hunt for someone to bring your digital vision to life, look no further than ABM Marketing.

Heidi Capitanio

Heidi Capitanio

Program Manager

Hey there! I'm Heidi, the Program Manager for ABM Marketing, and I'm coming to you from the beautiful Adirondack Mountains in Upstate New York. 

My journey's been a bit of a winding road. I started off in nursing and healthcare, but somewhere along the way, I stumbled upon this fascinating world of digital marketing. And guess what? It's been almost a decade, and I'm still totally hooked on helping businesses flourish and grow. Now, here's a little twist - I have a bachelor's degree in psychology from California Coast University, but I initially started out studying business administration. Career-wise, business was my first love, so it’s no wonder that I ended up here.

As the Program Manager, my foremost objective is to ensure smooth and effective operations that consistently meet and exceed client expectations. My commitment is to provide unparalleled service and satisfaction through exceptional experiences. This includes efficiently addressing any concerns and proactively managing social media schedules to optimize results. In this role, I also meticulously monitor client channels for engagement, comments, and potential sales opportunities. Additionally, I adeptly manage the bookkeeping responsibilities for ABM Marketing, ensuring our financial accounts are meticulously organized and maintained. My dual role allows me to contribute to both the operational excellence and financial health of our company.

Outside of work, my world pretty much revolves around my two energetic kids, who keep me on my toes. My life's all about cherishing family moments, soaking up summer days by the lake, exploring new places, loving animals, getting into sports, and, of course, diving into the work I'm passionate about.


What are you waiting for?

If you’re ready to develop marketing strategies tailored specifically to your business and learn how to integrate marketing tactics to successfully attract, gain, and retain loyal customers, then it’s time for us to work together.

Check out the digital marketing services we offer.

Web Design & Development

Our Web design and development services empower clients to showcase their products or services effectively, engage their target audience, and drive conversions through their digital marketing efforts.

Local SEO

Local SEO services focus on optimizing a client's online presence to ensure visibility in local search results, such as Google Maps, by enhancing their business listings and acquiring positive reviews.

Brand Strategy & Branding

Our strategic approach to brand development helps clients establish a strong online presence, build customer trust, and differentiate themselves in the digital landscape, ultimately driving brand recognition and business growth.

Social Media Management

Social media management services involve the strategic planning, creation, scheduling, and monitoring of social media content across various platforms to increase brand awareness, engage with the audience, and drive user interactions.


You've got more important things to worry about than clicks, video views, and email open rates. Even before you start digging around on this site, let's get on a call to talk about what your business needs to do so you can actually put more money in your pocket.