In January 2022, Aletia Martin embarked on the most significant adventure of her life. With a deep well of experience and a vast network of business relationships, she founded ABM Marketing. Her journey from launching the firm to expanding her client base to over a dozen in less than a year is a testament to her determination and business acumen. But this is just the beginning of her story.
Early Beginnings and Career Path
Aletia's path to entrepreneurship began at the University of Louisiana at Lafayette (formally known as USL), where she pursued a degree in business administration. Relocating to Atlanta in 1994 after the birth of her son, she dabbled in various roles, from office management to fleet auditor to property management. These diverse experiences laid the groundwork for her future endeavors, teaching her the ropes of handling both large corporations and smaller entities.
Discovering a Passion for Marketing
Virginia became Aletia's home in 2008, a move that would lead her to discover her true calling in marketing. Her roles at R2R Associates and the Daily Press not only honed her marketing skills but also ignited her passion for assisting clients in achieving their business objectives. It was during her tenure with GovEvents, where she eventually became the Director of Marketing, that she witnessed firsthand the impact of strategic marketing on business growth, helping to take the company's revenue from $250,000 to over $1,000,000 annually.
Building ABM Marketing
Today, Aletia leads ABM Marketing with a focus on helping service-based businesses, retailers, and e-commerce brands thrive through digital marketing. Her passion for marketing is rivaled only by her commitment to her client's success, a trait that has been instrumental in the early triumphs of her business.
A Cajun Heart and a Life in Atlanta
Though her career has taken her to many areas, Aletia's roots remain firmly in South Louisiana, a heritage she proudly reflects in her business branding. Residing north of Atlanta with her family, she balances her professional life with yoga and the occasional glass of wine, staying true to her roots and values.
Aletia Martin's journey from a multifaceted career to the founder of ABM Marketing showcases her resilience, expertise, and unwavering passion for marketing. Her story is not just about the success of her business but about the power of leveraging one's passion and experience to make a difference in the world of digital marketing.